Want more organic traffic results?
You’re not alone — but here’s the truth most people miss:
SEO isn’t just about keywords anymore. Google is smarter. Rankings now depend on dozens of ranking signals across your entire website.
Let’s break down the most important things Google is actually looking for when deciding where to rank your business.
✅ 1. Site Speed
Google wants fast-loading sites. Period.
- 🚫 Sluggish websites = lower rankings + higher bounce rates.
- ✅ Your goal: Load in under 3 seconds, especially on mobile.
Tip: Compress images, use lightweight themes, and avoid bloated plugins.
✅ 2. Mobile-First Design
Google now crawls and ranks your mobile version first.
If your site isn’t responsive or has layout issues on phones, expect ranking drops.
Tip: Test your mobile site here: Google Mobile-Friendly Test
✅ 3. On-Page Optimization
This is your basic SEO hygiene. Make sure every page has:
- One target keyword (in title, URL, first 100 words)
- Meta title & description
- Image alt tags
- Internal links
- H1, H2 structure
✅ 4. Content Quality
Google doesn’t want thin or generic content.
It wants content that answers questions, keeps users on the page, and proves E-E-A-T:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
Tip: Write blog posts that genuinely help your audience — like this one 😉
✅ 5. User Engagement Signals
Think like Google for a moment…
If users:
- Click your site but leave in 5 seconds = bad
- Stay, scroll, click around = good
Those signals affect your rank.
Tip: Add images, FAQs, videos, and calls to action to keep people engaged.
✅ 6. Local SEO (if you’re a local biz)
Make sure your business is listed accurately in:
- Google Business Profile
- Apple Maps, Yelp, Bing Places
- Niche directories (like Thumbtack, Angi)
Tip: Keep NAP (Name, Address, Phone) identical everywhere.
✅ 7. Backlinks Still Matter
Google views links to your site as “votes of confidence.”
But not all backlinks are equal — focus on:
- Real media outlets
- Relevant industry blogs
- High-authority directories
Tip: Never buy spammy backlink packages. They can do more harm than good.
✅ 8. Structured Data (Schema Markup)
Want stars, product info, or FAQs to show in search results?
Use schema markup. It helps Google understand your content faster.
What If You Don’t Have Time to Do All This?
That’s where we come in.
At WebBrandSEO, we handle the entire process:
- In-depth audits
- On-page & technical fixes
- Speed optimization
- Blog content creation
- Local listings
- Backlink outreach
🎯 Our SEO Packages start at just $1,495 — you can order online today.
🧠 The Takeaway:
Ranking in Google today isn’t about “hacks.”
It’s about building a solid, fast, helpful site that earns trust — both with users and with Google’s algorithm.
