When most people think about “branding,” they think about a logo — maybe a cool icon or a catchy name.
But, having just a logo is like showing up to a business meeting in a T-shirt and flip-flops.
If you want your business to be taken seriously — and be remembered — you need a complete branding kit.
Let’s break down what’s really included (and why it matters).
1. Primary Logo + Alternate Versions
A great brand kit starts with a professional logo suite, not just a single design.
✅ What you should get:
- Primary Logo (main design with full brand name)
- Horizontal + Stacked Versions
- Icon or Favicon for profile pics and browser tabs
- Light and Dark Variants for all backgrounds
Use Case: Your website header, email signature, social icons, packaging — each needs a variation that fits.
2. Brand Color Palette
Colors influence emotion and perception.
A strong branding kit includes a curated set of 3–6 colors, each with their HEX and RGB codes for web and print.
🎯 Pro Tip:
Use contrast strategically — one bold “accent” color for CTAs, supported by 2–3 calm, brand-building tones.
3. Font Pairings (Typography)
Fonts are more than style — they’re about readability, tone, and trust.
Your brand kit should define:
- Headline Font (for impact)
- Body Font (for long-form copy)
- Fallback Fonts (for web safety)
All fonts should be Google-compatible and web-safe — especially if your site is WordPress or Shopify-based.
4. Social Media Assets
A pro brand kit goes beyond website branding. You should receive:
- Profile icons (Instagram, Facebook, LinkedIn)
- Branded post templates (optional, but powerful)
- Cover banners for Facebook, LinkedIn, and Twitter
✅ Bonus: Having matching visuals boosts trust and improves engagement by up to 35% on social media.
5. Brand Style Guide (PDF)
This is the playbook that keeps your brand consistent.
Your style guide should include:
- Logo usage rules (what not to do)
- Color codes + placement examples
- Font guidelines
- Brand voice notes (optional but useful)
Whether you’re hiring a designer or posting content yourself, this guide keeps everything cohesive.
6. File Formats You Can Actually Use
A proper brand kit will give you:
- PNG (transparent background)
- SVG or EPS (scalable for print)
- JPG (simple use)
- Editable source files (on request)
These files make it easy to drop your logo into anything — your website, product packaging, email signature, even business cards.
Why It All Matters
A logo alone might look cool — but it won’t build trust or brand memory.
A full branding kit ensures every touchpoint a customer sees looks polished, professional, and consistent.
Think of it as the difference between a DIY hobby… and a serious brand.
